Certain tribes around the world believe that every photograph taken of a person steals part of their soul, a part they’ll never get back. It sounds like the premise of a low-budget horror movie starring a washed up Tara Reid anxiously taking selfies to improve her self-esteem while unknowingly killing herself in the process. The question is – are they right? This narcissistic trend of constantly taking photos of ourselves to show other people that A: We have at least 1 hand (to hold the phone) and B: A functional face – is brought about by our new found need to appear more awesome. But is it having the opposite effect?